SOFTSWISS continues partnership with F1 legend Barrichello into third year

(AsiaGameHub) –   SOFTSWISS has announced that former Formula 1 star Rubens Barrichello will remain in his role as the company’s Non-Executive Director for Latin America.

The collaboration between the iGaming technology supplier and the Brazilian racing icon is entering its third year, with the company aiming to leverage Barrichello’s focus on speed to accelerate solution delivery and enhance productivity.

Ivan Montik, Founder of SOFTSWISS, stated: „As an avid racing enthusiast, I understand that in the business world, similar to a racetrack, milliseconds can determine the outcome. Speed and accuracy become increasingly critical over the long term. This is the very principle that Rubens motivates in our everyday operations. This approach has been instrumental in defining our industry standing and will continue to propel our progress.“

Barrichello initially partnered with SOFTSWISS in 2024 as a Non-Executive Director for Latin America, a ’strategic move‘ intended to strengthen the company’s footprint in the region, particularly in his home country of Brazil.

This development occurred as the nation was finalizing preparations for the launch of its regulated online betting and gaming market, which commenced on January 1, 2025.

SOFTSWISS highlighted that since the partnership began, its Brazilian operations have expanded from a single representative to a full, dedicated team. Concurrently, total bets and Gross Gaming Revenue (GGR) in Brazil increased by 65% and 64%, respectively, when comparing the first quarter of 2025 to the first quarter of 2026.

„I am delighted with the results of our collaboration. As we begin our third year, our goal is to further develop the foundation we have established. I am excited to assist the team in connecting with partners via racing-themed events – it’s a method to share a personal passion while forging genuine relationships,“ added Barrichello, whose 18-year Formula 1 career included driving for famed teams like Ferrari, Brawn, and Williams.

In addition to reinforcing its strategic direction, SOFTSWISS has also recently introduced a series of enhancements to its product portfolio.

In early April, SOFTSWISS released Motion, a ’no-code workflow automation tool‘ created to minimize dependency on technical resources.

The company has also integrated two new tournament functionalities into its Game Aggregator – Tournaments Report and Instant Tournaments.